On December 15th, 2011 the council of Spelthorne will cast their votes as to whether Staines, home of Ali G, will be renamed to Staines-on-Thames. The aim is to make the place sound more upmarket. This got me thinking about namings. Some of the poshest places in England are ‘double named’ (Chipping Campden, Gerrard’s Cross or Alderley Edge for example), but then some are not (Mayfair anyone?). Is there really that much power in a name?